ABOUT US

Every big brand has a grand beginning – maybe a big city or a big investment.
But YANOVAA JEWELS  started its journey from a small village named Gahal, with nothing but a dream and determination.

Founded by Sanjay Ji Soni and Premlata Ji Soni, YANOVAA began with just ₹10,000 and a vision – to create beautiful jewellery and empower women in their village to become self-reliant.

The road was never easy. There were challenges, fears, and countless struggles. But one thing was clear – we would never stop.

With hard work and persistence, our jewellery slowly found its way into people’s hearts. What started with local sales in nearby villages soon grew into something bigger, thanks to the marketing efforts of Pawan Ji Soni, who believed in the power of community connections.

Today, after years of dedication, YANOVAA JEWELS proudly runs a large manufacturing unit in Harda district, with 40+ skilled artisans – 80% of whom are women, staying true to our commitment of women empowerment.

Now, the next generation has stepped in to carry forward this legacy.
We – the siblings – have taken a pledge to make YANOVAA not just a brand, but a global name, while keeping the soul of craftsmanship and tradition alive.

With a strong online presence, modern designs, and the same old values, we are on a mission to take YANOVAA JEWELS from a small village dream to an international brand loved by all.

✨ Our Core Values:
✔ Authentic Craftsmanship
✔ Women Empowerment
✔ Legacy with Innovation

Welcome to YANOVAA JEWELS – where every design tells a story of dreams, struggles, and triumph.